// 15 guides · Updated July 2026
Guides.
Deep, opinionated, no-fluff resources on church marketing, communications, SEO, AI search, analytics, and team leadership. Written to be the definitive reference — and to actually help you ship better work Monday morning.
// Search & Discovery
24 min read
Church SEO
The complete 2026 playbook for ranking your church in Google — local, technical, content, and sermon SEO.
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20 min read
Church GEO Strategy
Local + generative engine optimization for the church that wants to be found in its city and cited by AI.
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22 min read
AI Search Optimization
The 6-Layer Citation Stack — how to be quoted by ChatGPT, Claude, Perplexity, and Google AI Overviews.
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20 min read
Answer Engine Optimization
The Answer-First Content Model. Featured snippets, PAA boxes, voice search, and AI answer extraction.
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// Digital Presence
26 min read
Church Website
The 2026 blueprint for a church website that converts guests and ranks in Google + AI answer engines.
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22 min read
Church Social Media
The distribution-first strategy for Instagram, TikTok, YouTube, and everything after.
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24 min read
Church Email Marketing
Owned-channel strategy, 5 core automations, deliverability, and 3 plug-and-play templates.
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// Content & Comms
22 min read
Church Content Strategy
The Weekly Message Kernel — repurpose one sermon into 20 pieces across 4 content pillars.
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24 min read
Church Communications
Audiences, channels, calendars, policy, crisis, and measurement. The end-to-end 2026 system.
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22 min read
Church Communication Strategy
The 2026 framework — audiences, North Stars, pillars, channels, brand, and governance.
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// Leadership & Ops
22 min read
Church Analytics
5 North Star Metrics, the 4-Layer Analytics Stack, and AI-driven interpretation prompts.
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24 min read
Church Marketing
The 6-Stage Lifecycle Model (Stranger to Sender) and budget/ROI benchmarks by church size.
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22 min read
Church Marketing Leadership
The 5-Part Mandate, 2026 compensation benchmarks, and a first-90-days execution plan.
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22 min read
Church Marketing Team Structure
Org charts by church size, hub-and-spoke, hiring order, and cross-team collaboration.
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Reading is nice. Building is better.
The conference is a working laboratory for everything in these guides. Laptops open. Real work. No panels. Apply for a seat.