// 23 guides · Updated September 2026
Guides.
Deep, opinionated, no-fluff resources on church marketing, communications, SEO, AI search, analytics, and team leadership. Written to be the definitive reference — and to actually help you ship better work Monday morning.
// AI Search & Church Discovery
An eight-part, hands-on series. Start with the AI Search Optimization pillar, then work through each step.
13 min read
Can ChatGPT Find Your Church? How to Run an AI Visibility Audit
Test whether AI tools find your church, get the facts right, and help someone take the next step—with prompts and an audit worksheet.
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8 min read
What Questions Should Your Church Website Answer for AI Search?
Turn the questions your welcome team hears into useful pages people can find, understand, and act on.
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7 min read
How to Build a Church “Plan Your Visit” Page for Search and AI Discovery
Build a visit page that helps a first-time guest arrive prepared, with a complete layout and practical examples.
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8 min read
How to Help AI Describe Your Church Accurately
Build a reliable church fact sheet and trace wrong answers to the pages and listings that need attention.
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8 min read
Church Ministry Pages: Helping People Find the Support You Offer
Give each public ministry a page that explains what it offers, who can participate, and exactly how to take the next step.
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7 min read
AI Crawlers and Church Websites: What Your Web Team Needs to Know
Give your web team a practical diagnostic checklist for making public church information accessible to search systems.
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7 min read
Structured Data for Churches: What to Add and What It Actually Does
Describe your church’s facts accurately in structured data, with a clear distinction between the organization and its places of worship.
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9 min read
How to Measure Your Church’s Visibility in AI Search
Build a monthly report that separates AI visibility from website activity and actual visitor outcomes.
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// Search & Discovery
24 min read
Church SEO
The complete 2026 playbook for ranking your church in Google — local, technical, content, and sermon SEO.
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20 min read
Church GEO Strategy
Local + generative engine optimization for the church that wants to be found in its city and cited by AI.
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22 min read
AI Search Optimization
The 6-Layer Citation Stack — how to be quoted by ChatGPT, Claude, Perplexity, and Google AI Overviews.
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20 min read
Answer Engine Optimization
The Answer-First Content Model. Featured snippets, PAA boxes, voice search, and AI answer extraction.
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// Digital Presence
26 min read
Church Website
The 2026 blueprint for a church website that converts guests and ranks in Google + AI answer engines.
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22 min read
Church Social Media
The distribution-first strategy for Instagram, TikTok, YouTube, and everything after.
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24 min read
Church Email Marketing
Owned-channel strategy, 5 core automations, deliverability, and 3 plug-and-play templates.
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// Content & Comms
22 min read
Church Content Strategy
The Weekly Message Kernel — repurpose one sermon into 20 pieces across 4 content pillars.
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24 min read
Church Communications
Audiences, channels, calendars, policy, crisis, and measurement. The end-to-end 2026 system.
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22 min read
Church Communication Strategy
The 2026 framework — audiences, North Stars, pillars, channels, brand, and governance.
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// Leadership & Ops
22 min read
Church Analytics
5 North Star Metrics, the 4-Layer Analytics Stack, and AI-driven interpretation prompts.
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24 min read
Church Marketing
The 6-Stage Lifecycle Model (Stranger to Sender) and budget/ROI benchmarks by church size.
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22 min read
Church Marketing Leadership
The 5-Part Mandate, 2026 compensation benchmarks, and a first-90-days execution plan.
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22 min read
Church Marketing Team Structure
Org charts by church size, hub-and-spoke, hiring order, and cross-team collaboration.
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Reading is nice. Building is better.
The conference is a working laboratory for everything in these guides. Laptops open. Real work. No panels. Apply for a seat.
// Next step
How findable is your church?
Take the free 2-minute audit: 10 questions, an honest score out of 100, and the 3 fixes that matter most.
30 seats · Application only · Feb 18–19, 2027